This doesn’t mean that you won’t see any weight-loss content on Pinterest-the platform is only banning weight-loss content that serves as a paid advertisement. Twitter, by contrast, does not have any advertising policies specifically geared toward weight loss, dieting, or fitness. TikTok prohibits advertisements for weight-loss supplements and fasting apps, among other weight-loss-related ads. Facebook, for instance, has “health and fitness” advertising policies that ban side-by-side, before-and-after photos and images that show only specific body parts instead of the entire body.
Kanai believes this is one of the (if not the) strictest policies regarding weight loss among digital platforms. “As our base continues to grow, we are always evaluating how we can continue to maintain the platform’s positivity and inclusivity-advertisements that promote weight loss or idealize certain body types can be harmful triggers, so this new ban helps us to ensure that Pinners of all body types feel at home when they're on Pinterest,” she says. And, as Kanai explains, it aims to make the platform an even more positive and inclusive space. This new policy is an expansion of Pinterest’s Creator Code, its mandatory guidelines for all users. The platform’s advertising policies already prohibited body-shaming content as well as content featuring dangerous weight-loss products or claims-but now the platform is taking that a big step further and will no longer allow any advertisements that “discuss weight loss, reference BMI, or show before-and-after imagery or imagery that idealizes certain body types and features,” according to head of content Aya Kanai. Pinterest has just become the first major social media platform to ban all weight-loss advertisements.
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